“I didn’t have the fun college experience like a lot of other people I was doing YouTube,” he said. to 2 p.m., filmed videos in the afternoon and then edited and posted the videos each night. When Hilbert went to college in 2016, a new Farming Simulator version came out and Hilbert tapped into renewed interest. Within a few months, the channel was just Hilbert and he was mostly playing just Farming Simulator, a video game series developed by GIANTS software and launched in 2008 that lets players virtually grow crops, breed livestock and sell assets created from farming. We went into it knowing you could make some money from YouTube,” he said. Hilbert and a friend started The Squad channel in 2014, when they were in 10th grade, first playing an assortment of popular video games. The video had 55,000 views and 84 comments within 24 hours. ![]() In a recent video - he still posts several Farming Simulator videos a week - Hilbert and Chandler Buch, who Hilbert hired to help film videos, role play buying a tractor at auction. The reason he has more than 1.3 million followers on his The Squad YouTube channel is because he comes up with fresh ideas for videos, including once when he and his friends built a racetrack within Farming Simulator and held a virtual race. “That was always my life goal, but it just happened sooner than I thought,” he said.īefore anyone gets a mental image of a slacker getting rich off video games, know that Hilbert filmed, edited and posted a video nearly every day he was enrolled in classes at Iowa State University, where he earned a degree in agricultural business and economics in 2020.
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